Summary of Duties
About the City of Sugar Land The City of Sugar Land, a municipality with a population of 111,026, provides the highest quality of affordable services to meet the needs of its residents. Master-planned communities and welcoming neighborhoods enhance home values and create a sense of belonging. The community offers outstanding schools, libraries, parks, museums, restaurants, entertainment venues, and other resources that make Sugar Land a great place to work, live and raise a family. Sugar Land’s aggressive economic development program has created a business-friendly environment, and numerous high-profile regional and international corporations have chosen Sugar Land as their corporate home. Sugar Land is also home to an award-winning regional airport and multiple civic organizations for those interested in the community and government.
We are proud to have been named one of the Top 50 places to live in the United States by The Press of Atlantic City and the Top 25 Best Places to Live for Families by Fortune Magazine. We hire people based on their potential, not just their experience. We have an informal work environment but are serious about what we do. We believe that happy, diverse and talented employees add value to the City. We do our best to hire friendly, professional people who work hard and play well with others. We also promote a healthy work-life balance and personal development.
Are we the right fit for YOU?
Ask yourself: Do you enjoy working with people? Are you organized and detail-oriented? Can you manage your time well and prioritize multiple tasks effectively? Do you embrace change? Do you enjoy working in a professional AND casual environment? Are you an advocate of marketing? If so, please consider applying for the Sr. Marketing Manager position today!
As a Sr. Marketing Manager, you will:
Organize and oversee implementation of the Leisure Tourism, Sales and Meeting Planners, E-Commerce, and Business Development, Retention and Expansion strategic plan, including planning and supervising program initiatives, developing annual operating and marketing plans, developing and monitoring budgets, and identifying appropriate industry benchmark performance measures.
Track performance measures and report quarterly / annually on program results with emphasis on economic impacts.
Manage the Tourism and Business Development Marketing vision and strategy.
Actively manage the Brand reputation (constant review of content; social listening, etc.)
Outline the social media strategy and development.
Manage website strategy of visitsugarlandtx.com and sugarlandecodev.com.
Develop the annual editorial calendar.
Provide creative direction and brand management by overseeing all content creation of videography and photography and collateral development to maintain brand integrity.
Responsible for curating and managing creative and strategic marketing campaigns.
Set strategic marketing KPI’s.
Oversee digital marketing efforts/SEO/SEM with the support of agencies.
Manage all marketing contract deliverables with agencies and creative subcontractors.
Manage the content development and distribution of the Tourism and Business Development E-Newsletter.
Oversee the planning, and execution of networking roundtables meetings, hospitality trainings, and social media workshops with the goal of creating an informed hospitality industry.
Translates all digital marketing metrics and use data to implement editorial calendar, forthcoming campaigns, and target reach.
Purchase ad buys
Establish and maintain effective communications with economic development partners, government leaders, business and cultural institution leaders, convention and event planners, and the local travel and tourism industry.
Act as convener and advocate for local hospitality industry stakeholders including hotels, tourism customers, restaurants, retailers, and suppliers.
Build optimal awareness of Sugar Land among travelers and the Sugar Land community. Provide leadership that unites the hospitality industry and the community.
Develop, maintain, and enforce effective organizational policies.
Demonstrate high standards of conduct and ethics as well as appropriate judgment, independence and discretion.
Coordinate with other City departments to accomplish Economic Development and Tourism goals. Maintain open lines of communication with supervisor, departmental staff, and staff of other city departments.
Influence appropriate product development.
Actively participate in industry associations to develop strategic alliances, build customer support, and further staff development. Further professional development by attending industry certification programs.
Assist in managing the City’s Visitor Center
Oversee the Visitor Center programming through collaboration with the Sales and Events Manager and partnerships with the Sugar Land Heritage Foundation, Sugar Land attractions and the City’s art program.
Prepare, allocate and oversee budget spending for the operations and management of the Visitor Center.
Assist in Marketing, Tourism and Business Development efforts by entertaining partners and businesses in the city suites at Constellation Field and Smart Financial Centre.
Required to work as an essential employee before, during and after an emergency or disaster, whether natural or acts of war.
Stay abreast of, and comply with, all City and departmental policies and procedures.
Performs other duties or project assignments as required by the Director of Economic Development.